Hypebeast -
7 Jul 2021 17:28
The UFC has signed a 10-year, $175 million USD partnership with cryptocurrency marketplace Crypto.com, according to people familiar with the terms of the agreement, CNBC reports. The deal marks the biggest sponsorship in UFC history.As UFC's first-ever "Official Fight Kit Partner," Crypto.com will have logo placement on UFC apparel worn by athletes during competition, as well as by corner staff in the octagon. The first Crypto.com-branded apparel will make its debut during UFC 264 on Saturday, J...
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